City of Austin
Brand Identity
Founded in 1839 along the the Colorado River, Austin has grown from a college town into one of the largest cities in the country. Yet for more than a century, the city lacked a unified identity, operating under a fragmented network of distinct brands. Following a 2018 City Council resolution to create a new brand, Austin partnered with Pentagram and TKO to establish its first cohesive identity. Rooted in the hills, waterways, and green spaces that define the region, the new system organizes dozens of municipal services under a single, recognizable visual architecture.
Services
Identity Design
Visual Strategy
Brand Architecture
Brand Collateral
Motion Graphics
Credits
Firms: Pentagram, TKO Advertising
Partner: DJ Stout
Creative Director: Delta Murphy
Original flag of Austin, designed by by San Francisco illustrator Ray Frederick Coyle
Austin Seal
Austin Logo
